The Society of Motor Manufacturers and Traders Limited (SMMT) supports and promotes the interests of the UK automotive industry at home and abroad, promoting its position to government, stakeholders and the media through reliable automotive data, practical advice and national and international events.
The SMMT’s annual Motor Industry Facts publication is highly esteemed within the motor industry providing a wealth of statistical information and key facts from the previous year. It has to be collated, designed to brand guidelines and distributed quickly and with the utmost accuracy to ensure that the data it contains is fresh, highly relevant and quotable within the media.
“The Society of Motor Manufacturers and Traders has used AdStorm for the production of its most important publications, including our Annual Prospectus, Sustainability Report, Trade Show graphics and the UK’s foremost automotive facts and statistics guide, ‘Motor Industry Facts’,” says SMMT’s Head of Communications, Nikki Rooke.
“We put together a fast-paced project timeline for the production of this important facts book, ensuring we have design resources allocated to be able to turn the publication around within a couple of days of receiving the information,” says AdStorm Director, Andy Frost.
“There’s always high potential for error within projects of this nature,” he adds. “Accuracy, quality of design and speed are imperative.
“The guide provides vital reference material for the industry and the media who expect to receive key facts as soon as they are available. So we ‘clear the decks’ to make sure we can complete it within just a couple of days, without compromising the quality and clarity of the design or the accuracy. It’s a prestigious document and it has to be spot on!”
“AdStorm provides excellent customer service, first-class design capabilities and always delivers to the project brief,” says Nikki.
“While working creatively, they have a thorough understanding of company branding and house style, which is important in working with any design agency. As well as consistently providing excellent value for money, they have a flexible working attitude, often working to tight time schedules and going beyond the call of duty to ensure projects are delivered on time and to a consistently high standard.”
“We deliver on what we commit to and gear the way we work around our clients’ needs,” says Andy. “They always feel cared for and know their work is important.”
“SMMT looks forward to continuing to work with AdStorm on future projects and has no hesitation in recommending them to prospective clients,” Nikki concludes.