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Sell My Mobile

Our Client:

Sell My Mobile, established in 2005, is one of the UK’s leading mobile phone recycling comparison websites, dedicated to helping individuals and businesses obtain access to information about reducing carbon emissions through the recycling of harmful electrical waste and attain the best prices for used mobiles whilst creating a healthier environment.

Sell My Mobile strives to make the mobile phone recycling process as straightforward and easy as possible, putting customers in touch with top mobile phone recycling sites such as Cash4Phones, Envirofone and Fonebank.

Marketing Challenge:

Sell My Mobile’s existing website – www.sellmymobile.net – was failing to attract enough traffic and provide a continuous source of quality leads and enquiries. Moreover the company did not have an online marketing strategy or advertising programme in place to strengthen its position in the marketplace.

“Although Sell My Mobile had a web presence, the site was uninspiring in design and the company’s messaging was falling short in engaging with customers, inspiring confidence and generating conversions,” says AdStorm Director, Rob Frost. “Sell My Mobile also needed direction on how to strengthen its online presence with a range of activities that strategically would deliver a constant stream of targeted, quality traffic.”

“Businesses and individuals are becoming more aware of the concept of sustainability and the importance of recycling redundant or out-dated equipment,” says Sell My Mobile Managing Director, Paul Hughes. “We really needed an online presence that would enable us to capitalise on the ‘zeitgeist’ if you like, and put people in touch with mobile phone recyclers offering safe phone disposal we can feel good about and an attractive price for old handsets and devices.

“The bottom line was, we needed to pull in more web traffic and felt AdStorm had the insight into the ways of ‘working the Web’ that we needed to help us achieve our objectives.”

Adstorm’s Solution:

Commissioned to effectively re-launch Sell My Mobile online, AdStorm’s first project was to design and build a new website – domain name www.sellmymobiles.net – that would correctly position the business where it needed to be.

“The team gave us an entirely new visual identity, using attractive graphic design to give our brand much needed personality and identity – making our site user friendly,” says Paul.

“We used customer testimonials throughout the site, incorporated visual images of the most popular phones and built in ‘highly optimised’ SEO throughout to ensure that the site ranked high in the key search engines and pulled in more traffic,” explains Rob.

“I was amazed at how quickly we started reaping the rewards of our new web design,” enthuses Paul. “The implementation of our new visual i.d. saw our enquiries and conversions more than double, reflecting the increased trust customers felt in our site and us as a Company.”

Additionally, AdStorm set up highly optimised AdWords to help the new site perform better. This involved keyword research identifying niche search terms missed by other advertisers and determining the low cost, high conversion keywords that would boost the site.

“We also implemented Google Analytics to provide invaluable insight into customer behaviour and facilitate optimisation of all online activities,” says Rob. “This is a very useful way to get the inside track on all aspects of the website’s performance. It also enables us to analyse all media in use and where necessary, introduce further optimisation techniques.”

Sell My Mobile’s online programme was enhanced further with well placed Pay Per Click and banner advertising. According to Paul, the cumulative effects of such a carefully thought through campaign have truly exceeded expectation.

“AdStorm’s input quickly took us to top spot for relevant competitive high traffic key phrases such as ‘sell my phone’, ‘sell my mobile’ and ‘sell my iPhone’.

“The results were immediate and translated into a massive ROI,” he says. “The site receives thousands of visitors and enjoys a very high conversion rate. The revenue generated amounts to several hundred times our total investment in advertising and SEO. And the leads just keep coming in – we couldn’t be more delighted.”

Thanks to the enduring success of sellmymobiles.net and its dominance in search results, Paul Hughes has subsequently been able to divest himself of the business in 2011 to focus on other ventures, selling the website to a larger player in the market for a sum significantly greater than that invested.

If you too would like to enhance your business’ online success, please get in touch with AdStorm – we love a digital challenge!

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