Online Brand Management – protection is name of the game
SEO and social media do a fantastic job in building brand awareness and strengthening your corporate i.d. – enabling you to reach new audiences and grow your business – but sometimes greater visibility comes at a price.
Reputation – often hard won – can be easily undermined if social networking accounts are not maintained and managed appropriately. From negative publicity in top search engine results, to copyright infringement or the leakage of sensitive information, any undermining of your brand can be very detrimental.
While negative postings may need rapid correction, complimentary comments or tweets should be quickly acknowledged – these people are after all, advocates of your brand so it’s well worth engaging with them.
Social media offers an inexpensive marketing platform, and AdStorm’s online brand management expertise can help you boost your connectivity without running the risk of ruining your good name.
Online brand management is just one of the ways in which we can help you master the social web – contact us now to find out more.