Email Marketing Localisation – getting you closer to global customers or prospects
Translation alone will not suffice when it comes to localising your email marketing. Sure enough it will increase message opens and click-throughs, but it won’t convey your proposition to your best advantage or inspire international audiences with the confidence that your company serves each regional market better than your competitors do.
To reflect cultural differences and linguistic idiosyncrasies, emails should be localised with the appropriate language, turn of phrase, tone and imagery. Even the elements making up your offer may need tweaking according to the email recipient’s nationality.
Pitfalls in timing email campaigns include regional holidays which vary according to location; and trying to tie-in to or create a ‘hook’ with seasonal celebrations or events – does the recipient even celebrate Christmas for instance?
Your messaging will also need localising if it’s to hit home without the risk of alienating people. Europeans may not respond so well to the hard-sell approach that is typical of marketing in the US and generally accepted in the UK.
With proven e-marketing know-how and localisation expertise, AdStorm can help you centralise your global communications, tune in to your international audience on a local level and attain a better return on your marketing investment. Please contact us to overcome the challenges of international email marketing now.