Database Building – the basis for successful marketing
Effective direct marketing relies on a quality, profiled database.
AdStorm believes that any database investment should be underpinned by solid build foundations and a carefully considered structure – after all, the ability to access irrelevant and meaningless customer information will get you nowhere.
We’ll identify applicable sources of data – contact management applications, outside lists, transactional processing systems and so on – and the respective elements of data available to construct a bespoke marketing database for you that consolidates information from a collective data hub to give you a single view for each customer.
We have wide experience in ensuring high performance database builds for our clients and have the requisite skills to process large volumes of information, cleanse data, organise it into customer views and thereby enable you to roll out database marketing activity that’s measurable and results-led.
We’ll take into account everything from data timeliness, to reporting power, feature flexibility and application reach. Having put everything in, our goal is to make it easy for you to pull out the data you need.
It has been found that B2B data decays by around 30% a year. Is your marketing database out of date? Talk to AdStorm about database building today.